Project managing the launch of a new product

GT Pets produce all natural shampoo and remedies for animals. For the launch of a new range of products, the company needed fresh design packaging that would work in a range of channels (including trade shows, pet stores, veterinary practices and online).

Ultimately, we ended up doing much more than just design the product.

We assisted GT Pets through the entire process, from early research into competitors' products, to naming, sourcing appropriate bottles and labels, dealing with compliance, bar coding – as well as liaising with suppliers on production and order fulfilling.

We also worked on the brand identity and nationwide rollout to stores.