Consistency across hundreds of pieces of material

Hospira is a global specialty pharmaceutical and medication delivery company that provides solutions to help improve the productivity and safety of patient care. Despite a global presence, the company's branding between regions was disjointed and confusing.

We were brought on board to improve consistency across more than 100 pieces of material for Asia Pacific – from brochures to educational books, catalogues and banners.

With a job of this size, it made no sense to reinvent the wheel. Instead, we drew inspiration from a recent US campaign that featured images of healthcare personnel sharing their personal visions for the future.

A number of firsts

1. As part of the brand rollout, we developed our first-ever iPhone app (see Hospira GemStar in the iPhone app store), which has been well received.

2. The printers decided the quality of the print material was so successful that they are submitting all the brochures into the Australian Print Awards.